Difficulties of marketing research for Web3 projects
Web2 services such as Google Analytics and Facebook collect our data such as our address, language, gender, age, gadget type, and online time in order to better customize ads and improve their service. Web3 projects have no data about what their users do on the blockchain, if it does not concern their DAPPs, where they trade, what operations they perform, where they invest and what protocols they interact with. To solve these problems, Oraclus has created a large infrastructure to deal with huge data from blockchains. Now the site has the first version for analytics of individual wallets and group addresses, where you can analyze up to a thousand addresses and understand the behavioral analytics of any studied group of addresses.
